Search Engine Optimization (SEO) methods can be just like the janitorial staff of a large company. Why the janitorial staff? Well, no other people in the building know every corner of the business as the janitorial staff.
Not only does the janitor know the business, he or she is also the keeper of the keys. These people hold in trust the means to access every portion of the business. They can lock or unlock every room in the building and they know more about the rooms of the building than almost anyone else on staff. Sometimes the best answers come from the staff.
SEO strategies give almost the same function for online business. SEO has the ability to unlock the doors and explore the limits of marketing by using the most powerful and free marketing tool available – search engines. SEO is the key to all areas of website marketing, and when it comes to marketing there are a lot of doors to unlock.
When you do not work to make the best use of your marketing tools through SEO strategies it may be like the owners of a brick and mortar store deciding they don’t need cleaning services. It won’t be long before your business is cluttered up with overstock inventory, piled up clutter and dust, which may give you very few customers. SEO over time unlocks the doors to higher traffic counts and improves sales rates.
maybe the story of a janitor may seem a little off, but I used it because just like janitors the benefit in SEO is often not looked into or valued.
Both a janitor and SEO strategies are important to a company’s ability to perform well and manage the day-to-day functions of the business.
SEO is a long-term strategy that shows its worth as time goes on. Every month it can bring more and more business to your website. It may start slowly, but if you get the most SEO strategies the result will be better overall site performance and more sales.
While many online businesses are using different forms of ads they are often tricked into believing this strategy will stand alone, but the truth is when you rely on Pay Per Click (PPC) ads you are simply running a money sink. As soon as you turn off the sink to save some money the traffic goes away.
The approach of SEO is more like an flowing well that has a good and steady supply of freshwater that can be that never runs out and is always there.
So let’s recap.
SEO is like…
A janitor – It provides keys that unlocks every area of your online business.
A bank – It supplies compound interest with greater site visitation and sales conversions.
An flowing well – It provides refreshing consistency when other forms of advertising cannot and will not.
Hopefully by taking a few main examples and making them work in SEO strategies you can get the idea that this way of marketing is not only good, but also good for you, your business, and your customers.