Why Marketing Won’t Fool Google: Stop Trying
Almost daily, I see a report about a company or individuals who is trying to fool Google through digital marketing. When are they going to learn that you just can’t fool ’em? Why would you even want to try it? Between Google ads and Google webmaster tools, local businesses can partner with one of the largest companies.
Instead of marketing around Google, marketing with them. It’s not so much about fooling Google as it is about marketing your business in a way that respects the company and what they are trying to accomplish – helping people find you when they need you! Marketing should be focused on how we can work together for everyone’s benefit. Let’s stop trying to come up with ways to trick search engines and start thinking about integrating ourselves into their algorithms.
Marketing on Google
When people search on the internet, they don’t always look for a business name. Often website visits come from organic search results. Most of the time a small business can gain brand awareness, store visits, and new customers by using free tools and other resources. This can be a shot in the dark most times. Using Google with one keyword, a specific keyword, and a target audience can have a major impact on your Google ads campaign, business profile, and digital presence.
– marketing with Google
– organic search results
– brand awareness
– store visits
– new customers
Google ads campaign
Business profile Digital presence
Stop trying to fool Google and start working with them. It’s not only more effective, but it’s also the right thing to do. Respect their algorithms, use their resources, and you’ll be rewarded with traffic that converts! For more information on how to market your business using Google, contact us today!
If you are looking for help marketing your business online, contact us today! We can help you get set up with a Google Ads campaign, create a strong business profile, and improve your digital presence. Let’s work together to make sureIn the meantime, here are some tips for improving your website and online presence without resorting to shady tactics:
– Make sure your site is well designed and easy to navigate
– Write high-quality content that provides value for your readers
– Optimize your site for search engines using proper keywords and titles
When do you risk being banned from the biggest search engine in the world? Many wonder if it could ever be done. As a general rule of thumb: it can’t!
Search Engines play a vital role in the success and failure of Internet Marketers and others who use the Internet for various businesses. Though a few search engines stand out above the rest, Google is by far the most popular and most sought out search engine.
As an online marketer, we find it prudent to remain in the good books of the search engines, especially Google, and implement the SEO Strategy Google loves and appreciates if you want to succeed in your business. Let us then identify the strategies Google dislikes or detests and avoid being penalized or blacklisted knowingly or unknowingly.
The Trick Shot
One of the marketing techniques that Google frowns upon is what we call “The Trick Shot”. This refers to a technique where you try to fool the search engine by deliberately gaming the system in order to rank higher than you should for certain queries. You might do this, for example, by creating artificial links back to your site or pages on your site from other websites, or by stuffing your pages with keywords (sometimes called “keyword stuffing”).
Google can easily detect these types of schemes and will penalize your website if it catches you trying to pull one over on it. So be very careful when using any such tricks – they may work for a little while, but eventually, Google will catch up with you
There are some instances in which people think that they have the trick. They believe that something that they have done has rocketed their site to the top of Google’s listings and they truly believe that they have managed to “stick it to the man.”
Nine times out of ten when this happens they either performed an SEO procedure that Google allows, even endorses, or they just happened to fill Google’s criteria better than other sites in their category without even realizing it. Pure luck, a great problem to have.
Once in a while, someone will come up with a way to fool the system. They may enjoy a high spot on listings for maybe even several months, but then the end comes for these proud sites. When malpractice is noticed, these sites are removed from the index; sometimes permanently.
Does it Matter How I Win if I Win?
The fact is that these people don’t understand the power that Google has. Anyone with a real interest in making money from the web should consider that getting banned from the search engines effectively removes your site from the web.
They don’t have to let you back in, and they don’t have to give you any right to respond – you’re entirely at their mercy. You don’t want to get in their bad books.
Aside from the fact that they will remove you from its listings, there is another incentive against trying to take the shortcut. If you fool them, you are fooling your clients. There is no reason to try to lure visitors onto your page expecting to get something and really giving them something else.
This is a poor way to conduct business and more often than not it will chase the customer away for good.
There are marketing techniques that Google does not like and will penalize you for. However, if you use marketing techniques that Google likes, your site has a better chance of being successful. Some things to avoid when marketing on Google include: trying to fool the system, using black hat SEO tactics, and misleading customers with false information. Instead, use white hat SEO tactics, be truthful with your customers, and focus on providing quality content. When it comes to marketing on Google, honesty is always the best policy!
Do you have any questions about how to market your business on Google? Leave us a comment below or give us a call today! We would love to help!
– SEO Company in Los Angeles
-Cheaters can ruin the search engine for the rest of us. After all, if link farms inflate the rankings of less-useful Websites, then we’ll all start seeing worse search results. Which is the opposite effect of what is wanted.
That’s why Page Rank is constantly updated to keep those kinds of sites away. Page Rank formula is updated all the time to help businesses get desired results.
1. Avoid Keyword Stuffing:
Optimizing your content to the relevant keywords or phrases of your website is an SEO Strategy always appreciated by the search engines but do not use your keywords too often in the text to improve search engine ranking because this is considered unethical. Google frowns on this practice to obtain better search engine rank. Use your keywords judiciously.
2. Avoid Bad Neighborhoods:
Inbound links especially from theme-related quality websites increase your link popularity and Improve Search Engine Ranking. The more such links the better. If on the other hand, you have outbound links linking to other sites with a bad reputation, you will soon be penalized by the search engines and especially by Google. Your site will be removed from the index if detected to be linking excessively to a bad neighborhood to improve search engine ranking.
3. Avoid Link Farms:
These are pages in websites that contain a huge number of assorted links irrespective of theme or category built for the sole purpose of increasing the number of incoming links to a website, an SEO strategy implemented by some. If there are more than one hundred links on a page, it is considered a link farm. Reciprocal links from these pages are of no value to you. It is better to avoid these rather than get penalized by the major search engines. Moreover, anything more than thirty links to a page will not be of many benefits to you.
4. Avoid Duplicate Content:
Search Engines love good unique content and fresh content.
Do not duplicate the same content on multiple pages. It has been observed that Google bans sites that duplicate a lot of content. Also do not violate copyright by copying content from other sites.
5. Avoid Irrelevant Meta Keywords:
Meta Keywords are what you use to inform the search engines of the true Keywords that are in your content. Some webmasters use popular irrelevant keywords to trick the search engines. Do not list Keywords irrelevant to your site in your Meta Keywords. You will be found out and penalized for this unethical SEO strategy.
6. Avoid Doorway Pages:
Doorway pages are Gateway pages optimized for a particular keyword but are gateways to a different page and content. These doorway pages have very little original content but redirect the visitor to the planned targeted website. Never trick the search engines with this strategy.
7. Avoid Hidden Text and Links:
This is done by inserting hidden texts and links that cannot be seen by the human eye but are readable by the search engines. This SEO strategy is considered to be spam and your site will be penalized once discovered by the search engines.
Everybody Ends Up Paying
Unethical methods make it difficult for people who are trying to do digital marketing the proper way. It is one of the reasons why the rules need to be monitored so carefully on all sites and platforms. If manipulating the system stopped, it would be easier to keep up with what’s going on.
As you may already know, Google publishes a list of guidelines suggesting legitimate ways to improve a site’s ranking, by making it more accessible and better. One of the tips is to make pages for users and not for search engines. You’d do well to listen to their advice.
Adopting spamming techniques to Improve Search Engine Ranking might work for a short period but you are bound to be found out before long. The consequences of indulging in unethical SEO strategies and practices can be drastic and painful. Your site could even be banned, so play it straight if you want to succeed in the long term as an Internet Marketer.
If you would like to learn more about what we do here at Krimson Square please contact us today. All questions and concerns dealing with digital marketing and SEO are welcome!